I feel personally responsible for making Britney Spears “crazy.”
Here’s why.
Back in 2005, I started getting bored at my job.
Sitting in front of a monitor day after day, building keyword lists for Google AdWords advertisers, my mind started to wander.
This was the first time in my life (I was 29) that I’d had a job at a large company sitting at a desk week after week, and it was slowly starting to kill the creative energy that I used to have in abundance.
I started to gain weight. The stomach issues that I had as a kid started to resurface. My shoulders and hands started to ache. And I began to spend my lunch hours going to the mall across the highway to buy clothes. Lots and lots of clothes — most of which I couldn’t fit into two months down the line.
Most significantly, I started going to online gossip sites frequently. It started out innocent enough with Popsugar. But then it turned dark: Perez Hilton, x17online, etc. The snarkier the better.
Why did I go to gossip sites frequently during the work day? For a mental break. To see pictures from a life that seemed more glamorous and interesting than mine (J.Lo and Ben Affleck). And to watch a life that was swinging compulsively out of control (Britney Spears).
Watching Britney Spears self destruct was entertainment. Kind of like a real-life soap opera.
Clucking my tongue over her marrying a seeming total loser (Kevin Federline) gave me something to talk about with the girlfriends in my office. It made me laugh. And when I saw the pics of her getting out of the car sans undies, it strangely comforted me. I thought, “Well, at least Britney Spears has cellulite too.”
Unfortunately by doing this, I was turning into the bullies I hated in high school, who picked on me, started rumors, and generally made me miserable.
But I don’t think I was alone in going to gossip sites frequently throughout the day. In fact, I know I wasn’t alone.
At the time, I was helping advertisers buy ads on these gossip sites. I saw the back-end numbers and pageview trends. And I can assure you: it was up, up, up and to the right for all gossip sites.
Britney Spears is a huge money-maker for these sites. And therefore, she’s a huge money-maker for the paparazzi. And because women like me, bored at work or in need of a break from kids at home, keep going to these gossip sites several times a day, the need for new and more scandalous pics is accelerated, and the photogs can’t leave Britney alone.
But they need to leave her alone. Or she’s going to go crazy.
Living life in fishbowl (a panopticon) with no privacy will drive you crazy. This isn’t a new idea at all. In fact, it’s been documented in art for a long time now, most poignantly in George Orwell’s novel, 1984.
I don’t think Britney Spears was born with mental health issues. I think we’ve made her nuts by watching (and criticizing) her every move.
I haven’t been to a gossip blog for six months now. I quit, cold turkey, and started paying attention to other things around me. Real news. Local news. Local politics. National politics. And guess what: it’s not as boring as you may think it is.
I’ve lost weight, and my brain now actually feels like it’s coming out of a long slumber.
And that’s what I’m asking all of you women out there to do:
Stop paying attention to Britney Spears.
Stop going to gossip sites for at least one day: May 30, 2008.
Get outside and walk around the building at lunch. Go see a movie (Sex and the City) with your office girlfriends. Read your local paper from start to finish. Take yourself out for a nice nutritious lunch without your cell phone. Get out from behind the monitor.
Because by saving Britney Spears, you may be saving yourself.